One main argument against Behaviorism is that it is manipulative.
Behaviorists say it is not.
Behavior Modification can change any behavior, but can it change the person? Can it change the person inside?
Task Analysis - can reveal that some problems are not solved by instruction, some are solved other ways, such as with performance improvement (uncomfortable safety goggles example)
See ISPI - International Society for Performance Improvement
They analyze performance, processes, productivity
People can become certified performance technologists
A different field, but similar principles to instructional design
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